Post-merger CelcomDigi culture — what it's like inside 2 years on
by Hendra Malik·May 20, 2026
When Celcom and Digi merged, a lot of people were anxious about which culture would 'win.' Two years in, here's my take: it's genuinely a third thing, not quite either.
There's still some residual team loyalty to the old companies, especially at mid-senior levels. But the new leadership has been deliberate about creating new shared rituals and values rather than just picking one side.
The good news: the best practices from both are surfacing. The frustrating part: some redundancy in roles and processes hasn't been resolved cleanly, which creates ambiguity about ownership.
Overall though, better than most merger outcomes I've heard about.