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Building transferable skills when your industry is shrinking

by Hanif Roslan·May 20, 2026

I'm in print media. I can see the writing on the wall. Here's what I've been doing for 18 months to not be trapped.

Identifying what's transferable: Producing clear audience-appropriate content under deadline, interview and research skills, understanding what makes a story, all valuable outside media.

Where those skills are valued: Content marketing, corporate communications, UX writing, AI content strategy.

What I've done:
- Built a portfolio showing impact (traffic, engagement) not just publications
- Done 2 freelance content strategy projects for non-media clients
- Connected deliberately with people in target industries

The honest reality: You'll start at lower seniority in the new sector. The adjustment is real. But it's better to move on your terms than wait until the sector decides for you.

#industry-declinE#transferable-skills#career-transition#media
267 upvotes6 comments

Comments (6)

Fauziah Mansor17

Salary negotiation starts with knowing your number. Use MYStartupSalary, Glassdoor, and asking recruiters at competing companies what the range is. Intelligence gathering first.

Norashikin Ghani14

Negotiate the whole package: base, bonus structure, leave days, WFH flexibility, professional development budget. Base is just one lever.

Brendan Yap22

The silence after you state your number is not awkward, it's pressure. Let them respond first. The first one to talk after a number is stated often loses.