Is hustle culture in Malaysia finally dying? Signs I'm seeing

I think something is shifting and I want to document it while it's happening.

Five years ago, "I only sleep 4 hours" was a flex. Working weekends was worn as a badge. The person who stayed latest was implicitly the hardest worker.

Now: the narrative on LinkedIn has quietly shifted toward sustainability. "I protected my weekends" posts get engagement. "Rest is productive" is no longer fringe. Younger colleagues openly say they won't sacrifice health for a job.

Is this real change or just a new kind of performance? Probably some of both. But the cultural permission to say "this pace is not sustainable" without being labelled lazy has genuinely grown.

What I'm watching: whether companies adapt their actual expectations or just perform wellness while the workload stays the same. The gap between stated culture and actual culture is where the truth lives.