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Anyone else feel like LinkedIn is getting more toxic in Malaysia?

by Kevin Yap·March 4, 2026

Used to love checking LinkedIn. Now it feels like a mix of:

Humble brags disguised as "sharing my journey"
Completely made-up productivity advice (wake up at 4am, cold shower, journal, you'll be a CEO)
Fake viral posts written to farm engagement

I remember when it was just... a place to network and find jobs. Now it feels performative.

Is this just me? And for those who've found LinkedIn genuinely useful for their career in Malaysia, what's your strategy? Do you post? What do you engage with?

#LinkedIn#social-media#networking#personal-brand

Comments (3)

Diyana Sulaiman

LinkedIn in Malaysia has gotten extremely cringe. The 'I grew up poor and now I'm a director' posts are every other day. But, I've also gotten 3 real job opportunities from it this year so I can't fully quit.

Alex Tong

Strategy that works: post only actual insights from your work (anonymised), comment meaningfully on others' posts, DM people directly for coffees. Stopped posting motivational content, engagement dropped but quality connections went up.

Nur Iman

The algorithm now heavily rewards emotional storytelling, which is why everyone posts those arc narratives. It's not that people are more performative, the platform just rewards it more than it used to.

Anyone else feel like LinkedIn is getting more toxic in Malaysia?

Comments (3)

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