CRM Executive – Purple Cane
Role Summary
The CRM Executive is responsible for designing and implementing customer promotions across various channels. This role plays a crucial part in enhancing customer engagement and loyalty through effective marketing strategies.
Job Description
As a CRM Executive, you will collaborate with the marketing team to create and execute campaigns that engage customers through Email, SMS, WhatsApp, and App Push. You will analyze campaign performance and optimize strategies to improve customer retention and experience.
Key Responsibilities:
- Collaborate with the marketing team to design customer promotions.
- Plan and execute multi-channel marketing campaigns.
- Analyze campaign performance and derive actionable insights.
- Optimize marketing strategies to enhance customer retention.
- Ensure timely and relevant communications to the audience.
- Monitor customer engagement metrics and report findings.
- Maintain and update CRM software and marketing automation tools.
Job Requirements
2–4 years of hands-on experience in CRM, customer marketing, or lifecycle marketing.
Strong understanding of customer engagement strategies.
Proficiency in using CRM software and marketing automation tools.
Excellent communication and interpersonal skills.
Ability to analyze data and derive actionable insights.
Quick Info
Company
Purple Cane
Location
Wp Kuala Lumpur
Salary
MYR 4000 - 4500
Skills Required
7 skills
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Required Skills
CRM Software
Marketing Automation
Data Analysis
Customer Engagement
Communication
Interpersonal Skills
Organizational Skills
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