Digital Marketing Lead – JIN YE YE SDN BHD

The Digital Marketing Lead is responsible for developing and executing comprehensive digital marketing strategies. This role significantly impacts customer acquisition and revenue growth through effective campaign management and optimization.

As the Digital Marketing Lead, you will engage in day-to-day activities that involve managing and optimizing paid media campaigns across various platforms, creating compelling content, and analyzing performance metrics. You will work in a collaborative environment, aligning with internal teams to achieve campaign objectives.

Key Responsibilities:

• Develop and execute digital marketing strategies to enhance customer acquisition.
• Manage and optimize paid media campaigns on platforms like Meta Ads and Google Ads.
• Create compelling content that drives engagement and conversions.
• Continuously test campaigns to improve performance metrics.
• Analyze data to uncover insights for growth and optimization.
• Design effective marketing funnels to enhance customer journeys.
• Collaborate with internal teams to align on campaign objectives.