Marketing Executive at POTTGLASSES - Selangor

The Marketing Executive is responsible for creating and developing advertising scripts and graphic content to generate leads and drive revenue. This role involves collaboration with the creative team and managing paid campaigns across various digital platforms to optimize performance and achieve marketing goals.

In this dynamic role, you will engage in day-to-day activities that include content creation, campaign management, and performance analysis. You will work closely with a creative team in a fast-paced environment to enhance marketing strategies and drive customer engagement.

Key Responsibilities:

• Create and develop ad scripts and graphic content to generate leads.
• Write high-quality content for SEO blog articles and email campaigns.
• Collaborate with the creative team to improve visuals and ad copy.
• Plan, execute, and manage paid campaigns on Facebook, Instagram, and Google Ads.
• Monitor and analyze key performance metrics to refine strategies.
• Optimize campaigns to meet cost per lead targets.
• Support additional marketing projects and research new digital channels as needed.