Marketing Executive – POTTGLASSES

The Marketing Executive role focuses on creating ad scripts, graphic content, and high-quality written materials for SEO and email campaigns. The position requires collaboration with a creative team and managing paid campaigns on various platforms to drive leads and optimize performance metrics.

The role involves creating and developing ad scripts and graphic content to generate leads and drive revenue. It includes writing high-quality content for SEO blog articles and email campaigns to increase organic traffic and customer engagement. The position requires collaboration with the creative team to improve visuals, ad copy, and video assets based on data feedback. Additionally, the role involves planning, executing, and managing paid campaigns on platforms such as Facebook, Instagram, and Google Ads, ensuring campaigns meet cost per lead targets while optimizing performance. Monitoring and analyzing key performance metrics is essential to refine strategies and improve future campaigns. The role also includes supporting additional marketing projects or research and development of new digital channels as needed.