Senior Digital Marketing & Performance Specialist at Skribble Me Malaysia Sdn Bhd - Selangor

The Senior Digital Marketing & Performance Specialist is responsible for driving effective digital marketing strategies and optimizing performance across various channels. This role involves mentoring junior specialists and ensuring strong ROI for clients through data-driven decision-making.

In this full-time role, you will work in a hybrid environment, spending three days in the office and two days working from home. Your day-to-day tasks will include developing marketing funnels, overseeing campaigns, and preparing performance reports.

Key Responsibilities:

• Develop and implement marketing and sales funnels.
• Write compelling sales copy aligned with clients' tone.
• Mentor and guide junior digital marketing specialists.
• Oversee and optimize digital marketing campaigns across various channels.
• Ideate and optimize creative assets for campaigns.
• Monitor key performance indicators to ensure strong ROI for clients.
• Prepare detailed campaign performance reports.
• Manage digital marketing budgets effectively.