Senior Digital Marketing / Social Media Specialist – Sterrific Sdn Bhd

Plan and execute digital marketing strategies across SEO, social media, and paid ads (Google, Meta, TikTok).

Present ideas, campaign strategies, and performance reports confidently to clients.

Coordinate with internal teams to deliver high-quality work on time.

Analyse campaign results, identify opportunities, and propose improvements.

Manage project timelines and ensure seamless execution from planning to reporting.

Conduct market research, competitor analysis, and audience profiling.

Ensure all content, visuals, and copies align with brand identity and objectives.

Comfortable using Google Ads, Meta Ads Manager, SEO tools (Ahrefs/SEMrush), and other digital platforms.

Quick to learn and navigate new software or dashboards independently.

Understands visual aesthetics and audience preferences.

Able to evaluate whether visuals and ad copies match campaign goals and brand tone.

Basic knowledge of marketing funnels (awareness  consideration  conversion).

Knows how SEO, SEM, and social media work together to drive results.

Confident in presenting strategies and updates to clients.

Communicates clearly with internal teams and understands client needs well.

Able to interpret key metrics (CTR, CPC, CPM, ROAS, conversion rate).

Uses data to guide decisions and suggest actionable improvements.

Manages multiple tasks with minimal supervision.

Takes ownership from proposal to execution and reporting.

Proactive in problem-solving and performance optimisation.

Open to feedback and new ideas.

Keeps up with industry trends, updates, and tools.

Adapts quickly in a rapidly evolving digital landscape.

Minimum 4 years of experience in a digital marketing agency.

Fluent in English (spoken and written).

Extroverted, confident in client-facing discussions.

Strong project management and organisational skills.