Senior Performance Marketing Executive – BLWN

The Senior Performance Marketing Executive at BLWN is responsible for planning, executing, and optimizing digital advertising campaigns across various platforms, while ensuring alignment with client objectives and performance metrics.

Plan, execute, monitor, and optimize digital advertising campaigns across platforms including Meta, Google, TikTok, LinkedIn, and other relevant channels.  Develop media strategies and campaign structures aligned with client objectives, target audiences, and budget allocations.  Monitor campaign performance daily and independently implement optimization strategies to improve KPIs such as ROAS, CPL, CPC, CTR, conversions, and engagement rates.  Conduct audience analysis, keyword research, competitor benchmarking, and A/B testing to improve campaign effectiveness and scalability.  Ensure accurate implementation of tracking systems, conversion events, pixels, UTM tagging, and attribution models across campaigns.  Prepare detailed performance reports, dashboards, and post-campaign analyses with actionable insights and strategic recommendations for clients and internal stakeholders.  Serve as the primary point of contact for day-to-day client communications regarding campaign performance, updates, timelines, and tactical recommendations.  Collaborate closely with creative, content, and design teams to develop high-performing ad creatives and messaging aligned with campaign objectives.  Identify opportunities for campaign growth, upselling, and continuous performance improvement across client accounts.  Stay updated on digital advertising trends, platform updates, algorithm changes, and emerging performance marketing tools to ensure best practices are consistently applied.  Support the Performance Marketing Manager in campaign planning, strategy discussions, forecasting, and internal process improvements.  Mentor and guide junior executives by sharing best practices, reviewing work quality, and supporting their professional development.