Senior Performance Marketing Executive – BLWN

The Senior Performance Marketing Executive is responsible for planning, executing, monitoring, and optimizing digital advertising campaigns across various platforms. This role significantly impacts client success by ensuring campaigns are aligned with objectives and continuously improved for performance.

In this role, you will engage in day-to-day management of digital advertising campaigns, collaborating with various teams to achieve optimal results. You will be responsible for analyzing performance metrics and implementing strategies to enhance campaign effectiveness.

Key Responsibilities:

• Plan and execute digital advertising campaigns across platforms including Meta, Google, TikTok, and LinkedIn.
• Develop media strategies and campaign structures aligned with client objectives and budgets.
• Monitor campaign performance daily and implement optimization strategies to improve KPIs.
• Conduct audience analysis, keyword research, and A/B testing to enhance campaign effectiveness.
• Ensure accurate implementation of tracking systems and attribution models across campaigns.
• Prepare detailed performance reports and post-campaign analyses with actionable insights.
• Serve as the primary point of contact for client communications regarding campaign performance.
• Collaborate with creative and design teams to develop high-performing ad creatives.
• Identify opportunities for campaign growth and continuous performance improvement.
• Stay updated on digital advertising trends and emerging performance marketing tools.