Social Media Specialist at The Lit Social Marketing - Penang
Role Summary
The Social Media Specialist is responsible for shaping, creating, and optimizing content across various platforms to drive engagement and support authentic brand growth. This role combines creativity with strategy to produce compelling content while maintaining brand consistency.
Job Description
In this role, you will engage in day-to-day content creation and optimization across platforms such as Instagram, TikTok, Facebook, and XiaoHongShu. You will work in a dynamic environment that encourages creativity and strategic thinking.
Key Responsibilities:
- Develop and implement social media strategies to enhance brand visibility.
- Create engaging content tailored for various platforms including Reels, TikToks, Carousels, and Stories.
- Monitor and analyze social media performance metrics to inform future strategies.
- Collaborate with the marketing team to ensure brand consistency across all channels.
- Stay updated on emerging social media trends and incorporate them into content strategies.
- Engage with the online community to foster relationships and drive engagement.
- Manage multiple projects simultaneously while meeting deadlines.
Job Requirements
Bachelor's degree in Marketing, Communications, or a related field, or equivalent work experience.
Minimum 2 years of experience in social media marketing, content creation, or digital strategy.
Strong copywriting and storytelling skills with the ability to adapt to various brand tones.
Portfolio of social media work is preferred.
Own transport is preferred.
Quick Info
Company
The Lit Social Marketing
Location
Penang
Salary
MYR 2500 - 4000
Skills Required
7 skills
Click to submit your application
Required Skills
Social Media Marketing
Content Creation
Copywriting
Storytelling
Time Management
Creativity
Analytical Skills
Social Media Specialist Salary at The Lit Social Marketing
The Lit Social Marketing lists this Social Media Specialist role at RM2,500–RM4,000 per month.
How to Apply for This Social Media Specialist Role
- Click Apply Now and sign in, or create a free SuperJobs profile. It takes about two minutes and there is no agency fee.
- Upload your CV once and answer any screening questions The Lit Social Marketing asks. Your profile is reused for every application after this one.
- Submit, then track the application and any employer replies from your dashboard. Applications close 2026-11-13, so apply early.
Social Media Specialist - Frequently Asked Questions
What is the salary for a Social Media Specialist at The Lit Social Marketing in Penang?
The Lit Social Marketing lists this Social Media Specialist role at RM2,500–RM4,000 per month.
Where is this Social Media Specialist job located?
This Social Media Specialist position is based in Penang, Malaysia. This role is fully on-site.
What qualifications do I need for this Social Media Specialist role?
The Lit Social Marketing is looking for Bachelor's degree in Marketing, Communications, or a related field, or equivalent work experience.; Minimum 2 years of experience in social media marketing, content creation, or digital strategy.; Strong copywriting and storytelling skills with the ability to adapt to various brand tones..
How do I apply for this Social Media Specialist job at The Lit Social Marketing?
Apply directly on SuperJobs — create a free profile, upload your CV once and submit. There is no agency fee and no charge to applicants. Applications close 2026-11-13.
Application Tips
- Ensure your resume highlights relevant skills and experience
- Tailor your application to match the role requirements
- Double-check all information before submitting
- Submit your application as soon as possible to increase your chances
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