Social Media Specialist – The Lit Social Marketing
Role Summary
The Social Media Specialist is responsible for shaping, creating, and optimizing content across various platforms to drive engagement and support authentic brand growth. This role combines creativity with strategy to produce compelling content while maintaining brand consistency.
Job Description
In this role, you will engage in day-to-day content creation and optimization across platforms such as Instagram, TikTok, Facebook, and XiaoHongShu. You will work in a dynamic environment that encourages creativity and strategic thinking.
Key Responsibilities:
- Develop and implement social media strategies to enhance brand visibility.
- Create engaging content tailored for various platforms including Reels, TikToks, Carousels, and Stories.
- Monitor and analyze social media performance metrics to inform future strategies.
- Collaborate with the marketing team to ensure brand consistency across all channels.
- Stay updated on emerging social media trends and incorporate them into content strategies.
- Engage with the online community to foster relationships and drive engagement.
- Manage multiple projects simultaneously while meeting deadlines.
Job Requirements
Bachelor's degree in Marketing, Communications, or a related field, or equivalent work experience.
Minimum 2 years of experience in social media marketing, content creation, or digital strategy.
Strong copywriting and storytelling skills with the ability to adapt to various brand tones.
Portfolio of social media work is preferred.
Own transport is preferred.
Quick Info
Company
The Lit Social Marketing
Location
Penang
Salary
MYR 2500 - 4000
Skills Required
7 skills
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Required Skills
Social Media Marketing
Content Creation
Copywriting
Storytelling
Time Management
Creativity
Analytical Skills
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