Social Media Specialist – The Lit Social Marketing
The Lit Social Marketing
Media and Marketing
Role Summary
The Social Media Specialist at The Lit Social is responsible for creating, shaping, and optimizing content across multiple platforms including Instagram, TikTok, Facebook, and XiaoHongShu. The role focuses on driving engagement and supporting authentic brand growth through a combination of creative and strategic content development.
Job Description
The Social Media Specialist is responsible for shaping, creating, and optimizing content across various platforms, including Instagram, TikTok, Facebook, and XiaoHongShu (XHS), to drive engagement and support authentic brand growth. This role involves combining creativity with strategy to produce compelling content and maintain brand consistency.
Job Requirements
Bachelor's degree in Marketing, Communications, or a related field, or equivalent work experience.
Minimum 2 years of experience in social media marketing, content creation, or digital strategy.
Strong copywriting and storytelling skills with the ability to adapt to various brand tones.
Familiar with content creation across multiple platforms such as Reels, TikToks, Carousels, and Stories.
Skilled in Canva and CapCut or similar tools.
A keen eye for aesthetics and emerging social media trends.
Excellent multitasking and time management skills in a fast-paced environment.
Must be fluent in English.
Portfolio of social media work is preferred.
Own transport is preferred.
Quick Info
Company
The Lit Social Marketing
Location
Penang
Salary
MYR 2500 - 4000
Skills Required
9 skills
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Required Skills
Social Media Marketing
Social Media Content
Social Media Strategy
Content Creation
Marketing
Copywriting
Online Advertising
Social Media Campaigns
Social Media Trends
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