Social Media Specialist – INFLUASIA
INFLUASIA
Media and Marketing
Role Summary
The Social Media Specialist is responsible for managing brand social media accounts and developing comprehensive digital strategies across platforms such as Facebook, Instagram, and TikTok. The role involves strategizing marketing plans, conducting market research, analyzing performance, overseeing projects, coordinating with teams, and mentoring junior staff when necessary.
Job Description
The Social Media Specialist will manage brand accounts and develop digital strategies across platforms such as Facebook, Instagram, and TikTok. Responsibilities include strategising 360 social media marketing plans, managing client social media accounts, conducting market research, analysing brand and competitor performance, overseeing projects to meet objectives, coordinating with internal teams, monitoring campaign progress, proposing improvements, providing updates to stakeholders, preparing reports, measuring project performance, and mentoring social media executives and interns when necessary.
Job Requirements
Holds 2 years of hands-on experience in social media marketing and media planning.
Possesses a degree in Digital Marketing, Mass Communications, Digital Media, or a related field.
An active user of major social platforms like Facebook, Instagram, TikTok, etc.
Highly creative and knows how to craft engaging content and effective social media strategies.
Has a solid overall understanding of the digital media landscape.
Extremely meticulous, organised, and attentive to detail.
Strong interpersonal abilities and very resourceful in day-to-day tasks.
Skilled in performance tracking and data collection.
Demonstrates strong analytical thinking and sound judgement when interpreting data.
Excellent problem-solving and coordination skills.
Strong command of English with the ability to write clear, effective copywriting.
Quick Info
Company
INFLUASIA
Location
Kuala Lumpur
Salary
MYR 3000 - 3900
Skills Required
10 skills
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Required Skills
Social Media Marketing
Social Media Campaigns
Social Media Advertising
Social Media Trends
Social Media Management
Social Media Content
Social Media Strategy
Social Media Monitoring
New Media
Project Management
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