Assistant Director, Brand & Communications – Prudential plc
Role Summary
The Assistant Director, Brand & Communications is responsible for leading brand management and go-to-market strategies. This role involves overseeing integrated digital-first campaigns and managing senior stakeholders to drive customer acquisition and business growth.
Job Description
In this leadership position, you will engage in day-to-day activities that focus on developing and executing brand strategies within a dynamic work environment. You will collaborate with a high-performance team to ensure alignment with strategic priorities and business objectives.
Key Responsibilities:
- Lead integrated digital-first campaigns to enhance brand visibility.
- Develop compelling brand strategies that resonate with target audiences.
- Optimize customer relationship management (CRM) journeys for improved engagement.
- Mentor and guide a high-performance team to achieve business goals.
- Manage senior stakeholders and ensure effective communication across functions.
- Oversee brand equity protection and reputation management.
- Analyze campaign performance and adjust strategies accordingly.
Job Requirements
Degree in Business, Marketing, Mass Communication, Advertising, or a related field.
Minimum 10-12 years of working experience in a similar managerial capacity.
Proven expertise in digital-first campaign planning and performance marketing.
Strong leadership skills with experience in team management and people development.
Excellent written and spoken English, with strong presentation abilities.
Quick Info
Company
Prudential plc
Location
Kuala Lumpur
Salary
Undisclosed
Incentive / Bonus
Performance-based incentives as per company policy
Skills Required
7 skills
Click to submit your application
Required Skills
Brand Management
Digital Marketing
Leadership
Stakeholder Management
Strategic Planning
Communication
Performance Analysis
Assistant Director, Brand & Communications - Frequently Asked Questions
What is the salary for a Assistant Director, Brand & Communications at Prudential plc in Kuala Lumpur?
Prudential plc has not disclosed the salary for this role. Assistant Director, Brand & Communications positions in Kuala Lumpur typically pay RM600–RM6,000 per month, based on the 215 comparable vacancies currently listed on SuperJobs.
Where is this Assistant Director, Brand & Communications job located?
This Assistant Director, Brand & Communications position is based in Kuala Lumpur, Malaysia. This role is fully on-site.
What qualifications do I need for this Assistant Director, Brand & Communications role?
Prudential plc is looking for Degree in Business, Marketing, Mass Communication, Advertising, or a related field.; Minimum 10-12 years of working experience in a similar managerial capacity.; Proven expertise in digital-first campaign planning and performance marketing..
How do I apply for this Assistant Director, Brand & Communications job at Prudential plc?
Apply directly on SuperJobs — create a free profile, upload your CV once and submit. There is no agency fee and no charge to applicants. Applications close 2026-11-03.
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