Role Summary
A senior leadership position overseeing brand strategy, integrated marketing campaigns, and go-to-market execution to enhance Prudential's brand equity and customer acquisition in Malaysia.
Job Description
As the Assistant Director of Brand & Communications, you will hold a leadership role focused on Brand Management and Go-to-Market strategies. You will lead integrated digital-first campaigns, encompassing advertising, social media, and performance marketing to drive customer acquisition. Serving as a key advisor to the Head of B&C, you will manage senior stakeholders and oversee brand equity protection. Your responsibilities include developing compelling brand strategies, optimizing CRM journeys, and mentoring a high-performance team to deliver on strategic priorities and business growth goals.
Job Requirements
Degree in Business, Marketing, Mass Communication, Advertising, or a related field.
Minimum 10-12 years of working experience in a similar managerial capacity.
Proven expertise in digital-first campaign planning and performance marketing.
Strong leadership skills with experience in team management and people development.
Demonstrated ability to manage senior and cross-functional stakeholders effectively.
Excellent written and spoken English, with strong presentation abilities.
Proactive and organized mindset with a strong business acumen.
Proficiency in Chinese is considered a valuable asset.
Quick Info
Company
—
Location
Kuala Lumpur
Salary
Undisclosed
Skills Required
9 skills
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Required Skills
Brand Management
Go-To-Market Strategy
Digital Marketing
Performance Marketing
Stakeholder Management
Team Leadership
Content Marketing
CRM
Strategic Planning
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