Assistant Director, Brand & Communications at Prudential plc - Kuala Lumpur

The Assistant Director, Brand & Communications is responsible for leading brand management and go-to-market strategies. This role involves overseeing integrated digital-first campaigns and managing senior stakeholders to drive customer acquisition and business growth.

In this leadership position, you will engage in day-to-day activities that focus on developing and executing brand strategies within a dynamic work environment. You will collaborate with a high-performance team to ensure alignment with strategic priorities and business objectives.

Key Responsibilities:

• Lead integrated digital-first campaigns to enhance brand visibility.
• Develop compelling brand strategies that resonate with target audiences.
• Optimize customer relationship management (CRM) journeys for improved engagement.
• Mentor and guide a high-performance team to achieve business goals.
• Manage senior stakeholders and ensure effective communication across functions.
• Oversee brand equity protection and reputation management.
• Analyze campaign performance and adjust strategies accordingly.