Assistant Director of Sales - Food & Beverage at Sunway Resort Hotel & Spa - Selangor

The Assistant Director of Sales – F&B at Sunway Resort Hotel is responsible for driving F&B revenue and leading the sales team to achieve strategic goals. This role requires a blend of leadership, commercial acumen, and strong relationship management skills.

The Assistant Director of Sales – F&B is a strategic leadership role at Sunway Resort Hotel, responsible for driving revenue across its signature dining venues. This position involves developing and implementing sales strategies, leading client engagement, and ensuring collaboration between Sales, Marketing, and F&B Operations teams. The ideal candidate will have a strong commercial acumen and a deep understanding of luxury dining to position each outlet as a preferred destination for various events.

Key responsibilities include executing a comprehensive F&B sales strategy, managing relationships with top-tier clients, overseeing large-scale bookings, and conducting strategic sales activities. The role also requires monitoring sales trends and leading forecasting and budgeting related to F&B sales.