Assistant Manager, Digital Marketing at AEON Credit Service (M) Bhd - Kuala Lumpur

This role focuses on enhancing AEON's digital marketing efforts to drive customer acquisition and engagement. The Assistant Manager will play a key role in implementing effective marketing strategies and analyzing their performance.

The Assistant Manager, Digital Marketing will assist in the development and implementation of digitally led marketing plans aimed at achieving growth in online customer acquisition for assigned portfolios. This role involves collaborating with the team to drive new customer onboarding for credit cards and personal financing, as well as enhancing the awareness and usage of the AEON Wallet app and other AEON Credit products.

The successful candidate will stay updated on marketing trends and best practices to maintain the brand's competitive edge. Responsibilities include supporting market segmentation efforts, improving customer migration to digital services, and ensuring cohesive digital marketing strategies across all platforms. The role also requires tracking and analyzing campaign results to optimize digital marketing initiatives.