Campaign Strategy & Planning Specialist (Consumer Business) – Maxis Communications

The Campaign Strategy & Planning Specialist is responsible for developing strategic and effective marketing campaign plans based on market insights and business objectives. This role involves collaborating with cross-functional teams to create impactful campaigns that align with brand guidelines and performance metrics.

In this role, you will engage in day-to-day activities that include conducting market research, defining target audiences, and collaborating with various teams. You will work in a dynamic environment that fosters creativity and strategic thinking.

Key Responsibilities:

• Develop strategic marketing campaign plans based on market insights.
• Conduct thorough market research to identify trends and opportunities.
• Define target audiences to ensure effective campaign reach.
• Collaborate with cross-functional teams to create impactful campaigns.
• Align campaigns with brand guidelines and performance metrics.
• Monitor and analyze campaign performance to optimize results.
• Prepare clear campaign briefs and define key performance indicators (KPIs).