Campaign Strategy & Planning Specialist (Consumer Business) – Maxis Communications
Role Summary
The Campaign Strategy & Planning Specialist will be responsible for developing and executing marketing campaign plans that drive business objectives. This role requires strong analytical skills and the ability to collaborate effectively with various teams to ensure successful campaign implementation.
Job Description
In this role, you will develop strategic and effective marketing campaign plans based on market insights and business objectives. This includes conducting market research, defining target audiences, and collaborating with cross-functional teams to create impactful campaigns that align with brand guidelines and performance metrics.
Job Requirements
Bachelor’s degree in Marketing, Business, or a related field
6-7 years of experience in campaign strategy, marketing planning, or integrated marketing roles
Strong analytical skills with experience in market research and competitor analysis
Proven ability to develop clear campaign briefs and define KPIs
Excellent collaboration and communication skills
Quick Info
Company
Maxis Communications
Location
Kuala Lumpur
Salary
Undisclosed
Skills Required
5 skills
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Required Skills
Marketing Strategy
Market Research
Campaign Planning
Collaboration
Communication
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