Customer Growth & Performance Marketing, Consultant – AIA Malaysia (Insurance)
AIA Malaysia (Insurance)
Media and Marketing
Role Summary
This role involves driving customer growth and enhancing lifetime value through multi-channel marketing campaigns on digital and online-to-offline platforms at AIA. The position focuses on improving customer activation, retention, and engagement across various communication channels.
Job Description
The role involves growing customer lifetime value through AIA's and digital partners' platforms related to digital and online-to-offline products. The position focuses on improving customer activation, retention, and engagement by executing multi-channel marketing campaigns across email, WhatsApp, and SMS.
Job Requirements
Degree in Marketing, Mass Communications, or Business Administration with 5 to 8 years of experience in marketing, branding, or social media.
Strong communication skills to collaborate with various stakeholders and partners.
Strong project management skills.
Meticulous with good time management skills.
Experience with enterprise CRM and lifecycle marketing platforms such as Salesforce, Marketo, Mailchimp, Clever Tap, or Braze is an added advantage.
Comfortable with data and strong analytical skills to perform analysis and connect user actions to data points.
Ability to manage multiple projects concurrently.
Keen sense for details with an analytical and critical thinking mindset.
Ability to think creatively, highly driven and self-motivated.
Strong written and verbal communication skills in English.
Quick Info
Company
AIA Malaysia (Insurance)
Location
Kuala Lumpur
Salary
Undisclosed
Skills Required
3 skills
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Required Skills
Customer Lifetime Value Management Multi-Channel Marketing Email Marketing Social Media Marketing Project Management Communication Skills CRM Platforms (Salesforce
Marketo
Mailchimp) Data Analysis Analytical Thinking Time Management
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