Customer Growth & Performance Marketing, Consultant – AIA Malaysia (Insurance)
Role Summary
The Customer Growth & Performance Marketing Consultant is responsible for enhancing customer lifetime value through AIA's and digital partners' platforms. This role focuses on improving customer activation, retention, and engagement through multi-channel marketing campaigns.
Job Description
In this position, you will engage in day-to-day activities that involve executing marketing strategies across various digital platforms. You will collaborate with different teams to ensure effective customer engagement and retention strategies are implemented.
Key Responsibilities:
- Develop and execute multi-channel marketing campaigns across email, WhatsApp, and SMS.
- Analyze customer data to identify trends and opportunities for growth.
- Collaborate with stakeholders to enhance customer activation and retention strategies.
- Manage multiple marketing projects concurrently to meet deadlines.
- Monitor and report on campaign performance metrics.
- Optimize marketing strategies based on data-driven insights.
- Work closely with digital partners to align marketing efforts.
Job Requirements
Degree in Marketing, Mass Communications, or Business Administration.
5 to 8 years of experience in marketing, branding, or social media.
Strong communication skills for collaboration with stakeholders.
Experience with enterprise CRM and lifecycle marketing platforms is an advantage.
Strong analytical skills to connect user actions to data points.
Ability to manage multiple projects concurrently.
Strong written and verbal communication skills in English.
Quick Info
Company
AIA Malaysia (Insurance)
Location
Kuala Lumpur
Salary
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Skills Required
7 skills
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Required Skills
Marketing Strategy
Data Analysis
Project Management
Communication
Customer Engagement
Analytical Thinking
Creative Problem Solving
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