Digital Marketing & Sales Enablement Executive at Randstad Sourceright - Kuala Lumpur

The Digital Marketing & Sales Enablement Executive is responsible for managing recruitment advertising platforms and driving lead generation through marketing automation. This role plays a crucial part in enhancing sales effectiveness and aligning digital marketing efforts with local business growth objectives.

In this role, you will manage recruitment advertising platforms, ensuring effective tool administration and user access. You will drive lead generation through marketing automation and AI tools, while enhancing sales effectiveness via digital enablement and website optimization. Analyzing marketing performance and user behavior will be key to providing insights for strategy improvement. Collaboration with regional leadership will ensure alignment of digital marketing efforts with local business growth objectives.

Key Responsibilities:

• Manage recruitment advertising platforms to ensure effective tool administration.
• Drive lead generation through marketing automation and AI tools.
• Enhance sales effectiveness via digital enablement and website optimization.
• Analyze marketing performance and user behavior for strategic insights.
• Collaborate with regional leadership to align digital marketing efforts.
• Optimize website performance to improve user experience.
• Provide insights for strategy improvement based on data analysis.