
The Director of Sales is responsible for developing and executing strategies to attract, retain, and grow business in the MICE sector. This role oversees all aspects of meetings, incentives, conferences, and exhibitions/events, driving occupancy, venue usage, and revenue.
In this role, you will lead and mentor the MICE sales team while ensuring alignment with brand strategy, operational excellence, and exceptional client satisfaction. You will be actively involved in the day-to-day operations and strategic planning to enhance business growth.
Key Responsibilities:
Bachelor's Degree in Hospitality Management, Event Management, Business Administration, Marketing or related field.
Minimum of 5 years in strategic event management, focusing on MICE events.
Strong leadership, communication, and interpersonal skills.
Proficiency in MS Office Suite and Dynamic 365 for business needs.
In-depth knowledge of the MICE industry, including trends, competitors, and market dynamics.
Willingness to travel for client meetings, site inspections, and industry events.
Company
Genting Malaysia Berhad
Location
Kuala Lumpur
Salary
Undisclosed
Skills Required
7 skills
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Leadership
Communication
Interpersonal Skills
Strategic Planning
Market Analysis
Client Relationship Management
Event Management