Growth & Performance Marketing Specialist at Brokoli Digital - Kuala Lumpur

The Growth & Performance Marketing Specialist is responsible for acting as a strategic growth partner to clients. This role involves leveraging performance data to identify growth opportunities and guide clients in scaling through creative-led, persona-driven campaigns across multiple paid channels.

In this role, you will engage in day-to-day activities that include managing paid media campaigns and analyzing performance data to derive insights. You will collaborate with clients and internal teams to develop strategies that align with business goals and drive growth.

Key Responsibilities:

• Manage and oversee paid media across platforms including Meta, Google, TikTok, and other relevant channels.
• Analyze performance data across platforms to derive clear insights, hypotheses, and strategic recommendations.
• Structure campaigns across full-funnel stages (Top / Mid / Bottom) with defined objectives and KPIs.
• Balance short-term performance (ROAS, CAC, CPL) with longer-term growth metrics (LTV, retention, scalability).
• Define and refine target personas based on business goals and performance signals.
• Map out content formats and messaging across funnel stages (UGC, statics, videos, testimonials, founders' stories, etc.).
• Guide clients and internal teams on what creatives to produce, why, and how they support growth.
• Identify creative gaps, testing angles, and scaling opportunities from performance data.
• Act as a key point of contact for assigned clients.
• Lead performance check-ins, strategy discussions, and alignment sessions with clarity and confidence.