Loyalty Campaign Coordinator (Specialist) – Petron Corporation
Role Summary
The Loyalty Campaign Coordinator (Specialist) is responsible for executing and configuring the Loyalty Management System (LMS). This role involves developing complex business rules and managing automated CRM journeys to enhance campaign performance.
Job Description
As a Loyalty Campaign Coordinator, you will engage in day-to-day activities that include executing campaigns and ensuring operational efficiency. You will work in a dynamic environment focused on optimizing customer loyalty through innovative strategies.
Key Responsibilities:
- Execute and configure the Loyalty Management System (LMS).
- Develop complex business rules to enhance campaign effectiveness.
- Manage automated CRM journeys to improve customer engagement.
- Conduct A/B testing to optimize campaign performance.
- Ensure quality assurance through rigorous testing processes.
- Monitor campaign costs to maintain operational efficiency.
- Collaborate with cross-functional teams to align campaign strategies.
Job Requirements
Degree in Marketing, Computer Science, or related field.
5+ years of experience in campaign management or CRM operations.
Expertise in Loyalty Management Systems like Salesforce or Oracle.
Customer-centric mindset with a focus on accuracy.
Certifications from CRM vendors are a plus.
Quick Info
Company
Petron Corporation
Location
Selangor
Salary
—
Skills Required
6 skills
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Required Skills
Campaign Management
CRM Operations
A/B Testing
Quality Assurance
Data Analysis
Communication
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