Marketing Executive, Retail & Onground Activation (Wonderlab) at Cuckoo International (MAL) Berhad - Kuala Lumpur

The Marketing Executive, Retail & Onground Activation is responsible for supporting the planning and execution of on-ground activations and retail campaigns. This role plays a crucial part in enhancing brand presence in key retail accounts through effective coordination and creative engagement strategies.

In this role, you will engage in day-to-day activities that involve coordinating with various stakeholders to ensure successful retail campaigns and activations. You will work in a dynamic environment that fosters creativity and collaboration, contributing to the overall brand strategy of Wonderlab.

Key Responsibilities:

• Support the planning and execution of on-ground activations and retail campaigns.
• Coordinate with store promoters and suppliers to ensure smooth operations.
• Conduct post-campaign evaluations to assess effectiveness and areas for improvement.
• Manage administrative tasks related to marketing initiatives.
• Contribute creative ideas to enhance in-store consumer engagement.
• Collaborate with internal teams to align marketing strategies with brand persona.
• Assist in the setup and execution of sampling programs in retail locations.