Marketing Executive, Retail & Onground Activation (Wonderlab) – Cuckoo International (MAL) Berhad
Role Summary
The Marketing Executive, Retail & Onground Activation is responsible for supporting the planning and execution of on-ground activations and retail campaigns. This role plays a crucial part in enhancing brand presence in key retail accounts through effective coordination and creative engagement strategies.
Job Description
In this role, you will engage in day-to-day activities that involve coordinating with various stakeholders to ensure successful retail campaigns and activations. You will work in a dynamic environment that fosters creativity and collaboration, contributing to the overall brand strategy of Wonderlab.
Key Responsibilities:
- Support the planning and execution of on-ground activations and retail campaigns.
- Coordinate with store promoters and suppliers to ensure smooth operations.
- Conduct post-campaign evaluations to assess effectiveness and areas for improvement.
- Manage administrative tasks related to marketing initiatives.
- Contribute creative ideas to enhance in-store consumer engagement.
- Collaborate with internal teams to align marketing strategies with brand persona.
- Assist in the setup and execution of sampling programs in retail locations.
Job Requirements
Diploma or Bachelor's Degree in Marketing, Mass Communication, Business, or related field.
1-3 years of experience in marketing, brand activation, or retail operations; fresh graduates with strong internship experience are encouraged to apply.
Strong coordination and communication skills.
Detail-oriented and able to multitask under tight deadlines.
Energetic, hands-on, proactive team player.
Passion for beauty, skincare, and lifestyle branding.
Experience working with retail chains or in-store event setups is an advantage.
Quick Info
Company
Cuckoo International (MAL) Berhad
Location
Kuala Lumpur
Salary
—
Skills Required
8 skills
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Required Skills
Coordination
Communication
Creativity
Multitasking
Detail-Oriented
Teamwork
Brand Activation
Retail Marketing
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