
The Marketing Manager will develop and implement strategies to promote HRDF courses, drive lead generation, and manage digital campaigns. This role requires collaboration with sales teams, creation of compliant marketing materials, and tracking of campaign performance to optimize results.
The Marketing Manager will be responsible for crafting and implementing effective marketing strategies to promote HRDF claimable courses to corporate clients. This role involves driving lead generation and conversion for both public and in-house training programs. The manager will oversee digital campaigns across various platforms, ensuring strong brand positioning as a leading HRDF training provider. Collaboration with sales teams is essential to align marketing efforts with enrollment goals, while also developing compliant marketing materials and organizing promotional events. Additionally, the manager will track campaign performance and adapt strategies based on data insights, while keeping an eye on market trends in learning and development.
Proven experience in marketing management
Strong understanding of digital marketing channels
Excellent communication and collaboration skills
Ability to analyze data and optimize campaigns
Experience in developing marketing materials
Knowledge of HRDF guidelines and funding utilization
Strong organizational skills for event management
Familiarity with lead generation strategies
Company
TalentCap Sdn Bhd
Location
Kuala Lumpur
Salary
Undisclosed
Skills Required
8 skills
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Marketing Strategy
Digital Marketing
Lead Generation
Campaign Management
Data Analysis
Event Management
Communication
Collaboration