Marketing Manager at TalentCap Sdn Bhd - Kuala Lumpur

The Marketing Manager is responsible for crafting and implementing effective marketing strategies to promote HRDF claimable courses to corporate clients. This role significantly impacts lead generation and conversion for training programs while ensuring strong brand positioning as a leading HRDF training provider.

In this role, the Marketing Manager will oversee day-to-day marketing operations, focusing on digital campaigns and collaboration with sales teams. The work environment is dynamic, requiring adaptability to market trends and data insights.

Key Responsibilities:

• Develop and implement marketing strategies to promote HRDF courses.
• Drive lead generation and conversion for public and in-house training programs.
• Oversee digital marketing campaigns across various platforms.
• Collaborate with sales teams to align marketing efforts with enrollment goals.
• Create compliant marketing materials for promotional activities.
• Organize and manage promotional events to enhance brand visibility.
• Track campaign performance and adapt strategies based on data insights.