Performance Marketing Specialist at LOCUS-T Sdn Bhd - Selangor

The Performance Marketing Specialist is responsible for planning, setting up, and optimizing digital marketing campaigns to meet key performance indicators. This role plays a crucial part in driving the success of marketing initiatives through data analysis and strategic budget management.

In this role, you will engage in the daily management of digital marketing campaigns across various platforms, ensuring they align with the company's performance goals. You will work in a dynamic environment that requires constant adaptation to changing algorithms and market trends.

Key Responsibilities:

• Plan and execute digital marketing campaigns across Google Ads and Facebook Ads.
• Optimize campaign performance to achieve key performance indicators.
• Manage and allocate campaign budgets effectively.
• Analyze data and generate performance reports to inform strategy.
• Stay updated with the latest trends and platform algorithms.
• Collaborate with cross-functional teams to align marketing efforts.
• Conduct A/B testing to improve campaign effectiveness.