Performance Marketing Specialist – RA Marketing
Role Summary
The Performance Marketing Specialist is responsible for managing and building ad campaigns across various paid digital marketing platforms. This role plays a crucial part in optimizing advertising strategies to achieve key performance indicators (KPIs) and drive business growth in both B2B and B2C sectors.
Job Description
In this role, you will engage in the daily management of ad campaigns on platforms such as Google, Facebook, and LinkedIn, focusing on both B2B and B2C industries. You will analyze performance metrics and make data-driven decisions to enhance campaign effectiveness.
Key Responsibilities:
- Manage and build ad campaigns across multiple digital marketing platforms.
- Optimize ads based on analytics to meet KPIs.
- Deliver monthly performance reports to stakeholders.
- Recommend platform strategies to enhance campaign performance.
- Enhance creative elements of campaigns to drive optimal results.
- Monitor performance metrics closely to ensure campaign success.
- Perform ad tracking using Google Tag Manager.
Job Requirements
At least 1-2 years of SEM experience, either in-house or from an agency.
Knowledge of paid media channels with proven account growth.
Analytical and result-oriented mindset.
Detail-oriented with strong multitasking abilities.
Comfortable with budget management and optimization decisions.
Understanding of sales/conversion funnels and key performance metrics.
Quick Info
Company
RA Marketing
Location
Selangor
Salary
—
Skills Required
6 skills
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Required Skills
Google Ads
Google Analytics
Google Tag Manager
Facebook Ads
Instagram Ads
Analytical Skills
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