Performance Marketing Specialist – RA Marketing
RA Marketing
Media and Marketing
Role Summary
The Performance Marketing Specialist manages and develops ad campaigns on paid digital marketing platforms including Google, Facebook, and LinkedIn for B2B and B2C sectors. The role focuses on optimizing ads using analytics and delivering performance reports to meet key performance indicators.
Job Description
The Performance Marketing Specialist is responsible for managing and building ad campaigns across multiple paid digital marketing platforms such as Google, Facebook, and LinkedIn for both B2B and B2C industries. This role involves optimizing ads based on analytics to meet KPIs, delivering monthly performance reports, recommending platform strategies, and enhancing campaign creative elements to drive optimal results while monitoring performance metrics closely.
Job Requirements
At least 1-2 years of SEM experience, either in-house or from an agency.
Knowledge of paid media channels, with hands-on search account building and proven account growth essential.
Analytical, organised, and KPI/ result-oriented.
Detailed, able to multitask, and adhere to deadlines.
Comfortable with numbers for budget management as well as making optimization decisions.
Able to perform ad tracking via GTM.
Understand sales/ conversion funnel, CPM, CPC, CPA, ROAS, LTV.
Working knowledge of tools such as Google Ads, Google Analytics, Google Tag Manager, Facebook (Meta), Instagram, and Google Sheets/Excel.
Having ad experience using Twitter, LinkedIn, and TikTok platforms is a bonus.
Quick Info
Company
RA Marketing
Location
Selangor
Salary
Undisclosed
Skills Required
6 skills
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Required Skills
Digital Advertising
Analytical Skills
Data Analysis
Budget Management
Microsoft Excel
Data Interpretation
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