Regional Partner, Brand Experience (Digital) at ZUS Coffee - Kuala Lumpur

The Regional Partner, Brand Experience (Digital) is responsible for strategic brand positioning through market research to understand consumer behavior and preferences. This role involves leading the development of brand touchpoints and collaborating with various business units to enhance brand initiatives.

In this role, you will engage in day-to-day activities that involve monitoring brand performance and facilitating knowledge sharing across markets. You will work in a dynamic environment that requires collaboration with cross-functional teams to align brand strategies with local market needs.

Key Responsibilities:

• Conduct market research to analyze consumer behavior and preferences.
• Lead the development of brand touchpoints to ensure alignment with local market needs.
• Monitor brand performance metrics and report findings.
• Facilitate knowledge sharing across markets to enhance brand initiatives.
• Collaborate with various business units to implement brand strategies.
• Develop and execute marketing campaigns that resonate with target audiences.
• Analyze market trends to inform brand positioning and strategy.