Regional Senior Executive, Performance Marketing at ZUS Coffee - Kuala Lumpur

The Regional Senior Executive, Performance Marketing is responsible for planning, executing, and optimizing paid media campaigns across various countries. This role significantly impacts the company's marketing strategies and requires collaboration with cross-functional teams to enhance campaign performance.

In this role, you will engage in the day-to-day management of performance marketing initiatives, utilizing platforms such as Meta, Google, and TikTok. You will monitor app traffic and user behavior to drive campaign optimization and ensure effective budget management.

Key Responsibilities:

• Plan and execute paid media campaigns across multiple countries.
• Optimize campaign performance based on user behavior and app traffic analysis.
• Manage media budgets effectively to maximize ROI.
• Create detailed performance reports to track campaign success.
• Collaborate with cross-functional teams to refine marketing strategies.
• Stay updated on industry trends to enhance marketing efforts.
• Utilize mobile attribution platforms to measure campaign effectiveness.