Segment Marketing Specialist (Business Individual) – Maxis Communications
Role Summary
The Segment Marketing Specialist role focuses on driving marketing initiatives for Business Individuals at Maxis. You will be responsible for executing campaigns, ensuring brand compliance, and analyzing market trends to enhance customer engagement and sales.
Job Description
As a Segment Marketing Specialist, you will plan and execute targeted marketing campaigns for Business Individuals, driving acquisition and sales for mobile and broadband services. Your role involves coordinating multi-channel delivery, supporting go-to-market strategies, and ensuring compliance with brand guidelines. You will also conduct market research, monitor campaign performance, and collaborate with teams to create effective marketing assets.
Job Requirements
Plan and execute marketing campaigns
Support development of go-to-market strategies
Coordinate multi-channel campaign delivery
Ensure compliance with brand guidelines
Conduct market research and analysis
Monitor and track campaign performance
Collaborate with Brand & Comms team
Provide insights for campaign optimization
Quick Info
Company
Maxis Communications
Location
Kuala Lumpur
Salary
Undisclosed
Skills Required
5 skills
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Required Skills
Marketing
Campaign Management
Market Research
Digital Marketing
Communication
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