Senior Digital Marketing Executive (MANDARIN SPEAKING) at TalentCap Sdn Bhd - Kuala Lumpur

The Senior Digital Marketing Executive is responsible for crafting and implementing comprehensive digital marketing strategies. This role significantly impacts business growth and revenue through effective management of various digital channels.

In this role, the Senior Digital Marketing Executive will engage in day-to-day activities that involve strategizing and executing digital marketing initiatives in a dynamic work environment. The executive will collaborate with cross-functional teams to ensure alignment with business objectives and optimize marketing efforts.

Key Responsibilities:

• Develop and implement digital marketing strategies to drive business growth.
• Manage and optimize SEO, SEM, social media, and email marketing campaigns.
• Plan and execute lead generation campaigns tailored to B2B and B2C models.
• Enhance website performance through effective content marketing efforts.
• Analyze performance metrics to track campaign effectiveness.
• Collaborate with cross-functional teams to align marketing strategies with business goals.
• Conduct market research and competitor analysis to inform marketing decisions.