Senior Executive, Loyalty & Growth Marketing – ZUS COFFEE
Role Summary
The Senior Executive, Loyalty & Growth Marketing is responsible for designing and executing CRM-driven loyalty campaigns. This role plays a crucial part in managing customer data platforms and personalizing customer experiences to enhance overall marketing strategies.
Job Description
In this role, you will engage in day-to-day activities that involve analyzing customer data and implementing loyalty programs. You will collaborate with various teams to ensure the effectiveness of marketing initiatives and drive customer engagement.
Key Responsibilities:
- Design and execute CRM-driven loyalty campaigns.
- Manage customer data platforms to enhance customer insights.
- Personalize customer experiences based on data analysis.
- Generate performance reports to assess campaign effectiveness.
- Assist in promotional configurations and strategies.
- Collaborate with cross-functional teams to improve marketing efforts.
- Analyze customer feedback to refine loyalty programs.
Job Requirements
Diploma or bachelor’s degree in marketing, data science, or related field.
2-3 years of experience in marketing operations or CRM roles.
Proficiency in CRM software and analytic tools.
Strong analytical skills for data interpretation.
High proficiency in Microsoft Excel.
Quick Info
Company
ZUS COFFEE
Location
Kuala Lumpur
Salary
Undisclosed
Skills Required
7 skills
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Required Skills
CRM Software
Data Analysis
Analytical Skills
Microsoft Excel
Critical Thinking
Creativity
Collaboration
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