Senior Executive, Performance Marketing at ZUS Coffee - Kuala Lumpur

The Senior Executive, Performance Marketing is responsible for planning, executing, and optimizing paid media campaigns to enhance app installs and user engagement. This role requires collaboration with cross-functional teams and a strong focus on maximizing ROI and improving campaign effectiveness.

In this role, you will engage in the day-to-day management of performance marketing initiatives, analyzing app traffic and revenue trends while managing media budgets. You will create performance reports that provide actionable insights to drive marketing strategies.

Key Responsibilities:

• Plan and execute paid media campaigns across various platforms.
• Optimize campaigns to enhance app installs and user engagement.
• Analyze app traffic and revenue trends to inform strategies.
• Manage media budgets effectively to maximize ROI.
• Create performance reports to provide actionable insights.
• Collaborate with cross-functional teams to align marketing efforts.
• Stay updated on industry trends to improve campaign effectiveness.