Senior Executive, Performance Marketing – ZUS COFFEE
Role Summary
The Senior Executive, Performance Marketing is responsible for planning, executing, and optimizing paid media campaigns to enhance app installs and user engagement. This role requires collaboration with cross-functional teams and a strong focus on maximizing ROI and improving campaign effectiveness.
Job Description
In this role, you will engage in the day-to-day management of performance marketing initiatives, analyzing app traffic and revenue trends while managing media budgets. You will create performance reports that provide actionable insights to drive marketing strategies.
Key Responsibilities:
- Plan and execute paid media campaigns across various platforms.
- Optimize campaigns to enhance app installs and user engagement.
- Analyze app traffic and revenue trends to inform strategies.
- Manage media budgets effectively to maximize ROI.
- Create performance reports to provide actionable insights.
- Collaborate with cross-functional teams to align marketing efforts.
- Stay updated on industry trends to improve campaign effectiveness.
Job Requirements
A diploma or bachelor’s degree in marketing or related fields.
Minimum 2 years of experience in performance marketing.
Familiarity with mobile attribution platforms like Adjust or AppsFlyer.
Strong analytical skills for interpreting complex data.
Experience managing advertising budgets.
Knowledge of SEO/SEM and digital marketing strategies.
Proficiency in Microsoft Office, especially Excel.
Quick Info
Company
ZUS COFFEE
Location
Kuala Lumpur
Salary
Undisclosed
Skills Required
6 skills
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Required Skills
Performance Marketing
Data Analysis
Budget Management
SEO/SEM
Digital Marketing Strategies
Analytical Skills
Senior Executive, Performance Marketing - Frequently Asked Questions
What is the salary for a Senior Executive, Performance Marketing at ZUS COFFEE in Kuala Lumpur?
ZUS COFFEE has not disclosed the salary for this role. Senior Executive, Performance Marketing positions in Kuala Lumpur typically pay RM600–RM6,000 per month, based on the 215 comparable vacancies currently listed on SuperJobs.
Where is this Senior Executive, Performance Marketing job located?
This Senior Executive, Performance Marketing position is based in Kuala Lumpur, Malaysia. This role is fully on-site.
What qualifications do I need for this Senior Executive, Performance Marketing role?
ZUS COFFEE is looking for A diploma or bachelor’s degree in marketing or related fields.; Minimum 2 years of experience in performance marketing.; Familiarity with mobile attribution platforms like Adjust or AppsFlyer..
How do I apply for this Senior Executive, Performance Marketing job at ZUS COFFEE?
Apply directly on SuperJobs — create a free profile, upload your CV once and submit. There is no agency fee and no charge to applicants. Applications close 2026-11-04.
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