Social Media & Marketing Executive at Macaboy Sdn Bhd - Selangor

The Social Media & Marketing Executive is responsible for developing and executing engaging content strategies across various platforms. This role plays a crucial part in enhancing brand visibility and engagement through captivating content that resonates with the target audience.

In this position, you will be involved in the day-to-day planning, creation, and implementation of content, particularly on TikTok, while collaborating with the marketing team to align social media efforts with overall marketing goals. You will analyze performance metrics and adapt strategies to maximize impact.

Key Responsibilities:

• Develop and execute engaging content strategies for social media platforms.
• Plan and create captivating content specifically for TikTok.
• Collaborate with the marketing team to align social media efforts with marketing goals.
• Analyze performance metrics to assess the effectiveness of content strategies.
• Adapt strategies based on audience engagement and digital media trends.
• Enhance brand visibility through innovative content creation.
• Work both independently and as part of a team to achieve marketing objectives.