Strategic Marketing Communications – Petron Corporation

The Strategic Marketing Communications is responsible for supporting Petron Malaysia’s integrated marketing campaigns across various channels and business units. This role plays a crucial part in ensuring effective execution and coordination of marketing strategies to enhance brand presence and customer engagement.

In this role, you will engage in day-to-day activities that involve coordinating campaign planning and collaborating with internal teams and external agencies. You will work in a dynamic environment that emphasizes teamwork and innovation.

Key Responsibilities:

• Coordinate campaign planning and execution across multiple channels.
• Collaborate with internal teams and agencies to ensure consistent messaging.
• Manage integrated marketing campaigns across service stations and digital platforms.
• Optimize media planning and buying strategies for performance enhancement.
• Oversee the execution of ATL, BTL, digital, and POSM initiatives.
• Engage with stakeholders to align marketing strategies with business objectives.
• Analyze campaign performance and provide actionable insights for improvement.