Trade Marketing Manager – Wipro Unza Malaysia

The Trade Marketing Manager is responsible for leading and developing category trade strategies to achieve defined business goals. This role significantly impacts the company's market position by driving new product development and enhancing shopper engagement through effective marketing initiatives.

In this role, the Trade Marketing Manager will oversee day-to-day operations focused on executing trade strategies and collaborating with various teams to ensure successful product launches. The work environment is dynamic, requiring adaptability and a proactive approach to meet business objectives.

Key Responsibilities:

• Lead the development of category trade strategies to meet business goals.
• Drive new product development in alignment with channel strategy.
• Collaborate with marketing to create effective launch materials.
• Leverage brand positioning to enhance market presence through retail outlets.
• Develop and execute programs to increase shopper engagement and boost sales.
• Monitor and evaluate the effectiveness of promotional activities through ROI analysis.
• Improve marketing planning and execution processes to optimize results.