PichaEats (Picha Sdn Bhd)

PichaEats was established with the mission of bringing people together through authentic culinary traditions. The company began its journey by partnering with 15 families from various backgrounds, including Syria, Palestine, Pakistan, Iraq, and Afghanistan, to create a unique platform that showcases their rich culinary heritage. This initiative not only highlights the diverse flavors of these cultures but also emphasizes the importance of community and connection through food.

A significant milestone in PichaEats' journey was winning the Chivas Venture 2017/18 in Malaysia, which brought the brand into the spotlight and underscored its commitment to social impact. By specializing in preparing and catering authentic meals, PichaEats delivers culinary experiences that satisfy cravings while fostering community connections and celebrating the stories behind each dish.

At PichaEats, the culture is rooted in gratitude, respect, and collective growth. The team is dedicated to honoring the cultural stories and contributions of the families they collaborate with, creating an environment where teamwork leads to mutual success.

What It’s Like to Work Here:
1) Collaborative Environment – Team members work closely together, sharing ideas and supporting each other in their culinary endeavors.
2) Cultural Appreciation – Employees are encouraged to learn about and celebrate the diverse backgrounds of the families involved in the culinary process.
3) Commitment to Social Impact – The team is motivated by a shared purpose of making a positive difference in the community.
4) Continuous Learning – Opportunities for personal and professional growth through workshops and culinary training.
5) Passion for Food – A shared love for authentic cuisine drives the team to create memorable culinary experiences.

Workplace Environment:
The workplace at PichaEats is vibrant and welcoming, reflecting the diverse cultures represented in their culinary offerings. The atmosphere encourages creativity and collaboration, with a focus on building strong relationships among team members and the communities they serve.

Core Values:
- Gratitude and respect for cultural heritage
- Commitment to community and social impact
- Teamwork and collaboration
- Passion for authentic culinary experiences
- Continuous growth and learning

This culture fosters a sense of belonging and purpose, allowing PichaEats to thrive as a brand that not only serves delicious food but also builds bridges between cultures.