ASSISTANT BRAND MARKETING MANAGER ( MALAY CONCEPT ) – Continuum Hospitality Group Sdn Bhd
Role Summary
The Assistant Brand Marketing Manager is responsible for supporting the development and execution of marketing strategies for our Malay concept brand. This role involves collaborating with cross-functional teams to enhance brand visibility and drive customer engagement.
Job Description
In this position, you will engage in day-to-day marketing activities, including market research and promotional campaign planning, within a dynamic and collaborative work environment. You will work closely with various teams to ensure brand consistency and effectiveness across all channels.
Key Responsibilities:
- Conduct market research to identify consumer trends and insights.
- Collaborate with cross-functional teams to enhance brand visibility.
- Assist in planning and executing promotional campaigns.
- Manage social media platforms to engage with the audience.
- Monitor brand performance metrics and report findings.
- Contribute to creative content development for marketing materials.
- Ensure brand consistency across all marketing channels.
Job Requirements
Bachelor's degree in Marketing, Business, or related field.
Minimum 3 years of experience in brand marketing.
Strong understanding of Malay culture and consumer behavior.
Proficient in digital marketing and social media management.
Excellent communication and interpersonal skills.
Quick Info
Company
Continuum Hospitality Group Sdn Bhd
Location
Kuala Lumpur
Salary
Undisclosed
Skills Required
6 skills
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Required Skills
Market Research
Brand Strategy
Digital Marketing
Social Media Management
Data Analysis
Communication
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