ASSISTANT BRAND MARKETING MANAGER ( MALAY CONCEPT ) at Continuum Hospitality Group Sdn Bhd - Kuala Lumpur

The Assistant Brand Marketing Manager is responsible for supporting the development and execution of marketing strategies for our Malay concept brand. This role involves collaborating with cross-functional teams to enhance brand visibility and drive customer engagement.

In this position, you will engage in day-to-day marketing activities, including market research and promotional campaign planning, within a dynamic and collaborative work environment. You will work closely with various teams to ensure brand consistency and effectiveness across all channels.

Key Responsibilities:

• Conduct market research to identify consumer trends and insights.
• Collaborate with cross-functional teams to enhance brand visibility.
• Assist in planning and executing promotional campaigns.
• Manage social media platforms to engage with the audience.
• Monitor brand performance metrics and report findings.
• Contribute to creative content development for marketing materials.
• Ensure brand consistency across all marketing channels.