ASSISTANT BRAND MARKETING MANAGER ( MALAY CONCEPT ) – Continuum Hospitality Group Sdn Bhd
Role Summary
The Assistant Brand Marketing Manager will enhance brand visibility through strategic marketing initiatives, leveraging consumer insights and digital platforms while ensuring brand consistency and driving customer engagement.
Job Description
As an Assistant Brand Marketing Manager, you will support the development and execution of marketing strategies for our Malay concept brand. Your role involves conducting market research, analyzing consumer trends, and collaborating with cross-functional teams to enhance brand visibility. You will assist in planning promotional campaigns, managing social media platforms, and monitoring brand performance metrics. Additionally, you will contribute to creative content development and ensure brand consistency across all channels, ultimately driving customer engagement and loyalty.
Job Requirements
Bachelor's degree in Marketing, Business, or related field
Minimum 3 years of experience in brand marketing
Strong understanding of Malay culture and consumer behavior
Proficient in digital marketing and social media management
Excellent communication and interpersonal skills
Ability to analyze data and derive actionable insights
Creative mindset with strong project management abilities
Quick Info
Company
Continuum Hospitality Group Sdn Bhd
Location
Kuala Lumpur
Salary
Undisclosed
Skills Required
8 skills
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Required Skills
Brand Marketing
Market Research
Digital Marketing
Social Media Management
Communication
Data Analysis
Project Management
Creativity
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