General Manager, Morocco & WAF – Electrolux Home Appliances Sdn. Bhd. (Global Shared Service Center)

The General Manager for Morocco and West Africa is responsible for driving profitable growth in the home appliances market across the region. This role involves leading sales teams, setting strategic directions, and managing key customer relationships from the Casablanca office.

The General Manager role for Morocco and West Africa is based in Casablanca, Morocco, and reports to the Commercial Area IMEA-VP located in the UAE. This role is responsible for driving both short- and long-term profitable growth in the home appliances market across Morocco and West Africa by setting strategic directions, executing sales initiatives, and managing key accounts. The General Manager leads a high-performing sales team to expand market share and is tasked with developing and implementing omnichannel sales strategies, launching products, delivering forecasts and plans, and fostering strong partnerships with key customers.