Head of New Brands, SEA – Hiredly X

The role involves leading the creation and development of health supplement brands in Southeast Asia. It includes activities such as brand strategy, product development, market research, and managing go-to-market execution.

The role involves leading the complete lifecycle of brand development, including ideation, positioning, naming, and creating visual identity. It requires building long-term brand strategy and value propositions across multiple product categories, conducting market research, and collaborating with R&D, regulatory, and formulation teams to develop supplement products that meet consumer and regulatory standards. The position also includes driving innovation pipeline planning, portfolio expansion, and executing product roadmaps, along with developing go-to-market strategies covering pricing, distribution, marketing, and launch schedules. Managing marketing communications, digital content, packaging strategy, brand campaigns, and alignment of cross-functional teams to ensure successful product launches are also key responsibilities. Additionally, the role focuses on identifying strategic markets for expansion in regions such as SEA, Middle East, EU, and North Asia, building market-entry strategies, establishing partnerships, and ensuring brand localisation while maintaining global consistency.