Head of New Brands, SEA – Hiredly X

The Head of New Brands, SEA is responsible for leading the complete lifecycle of brand development. This role significantly impacts brand strategy and market expansion across multiple regions, including SEA, Middle East, EU, and North Asia.

In this role, you will oversee the development and execution of brand strategies, ensuring alignment with market needs and consumer expectations. You will collaborate with various teams to innovate and launch new products while maintaining brand consistency across regions.

Key Responsibilities:

• Lead the complete lifecycle of brand development, including ideation and positioning.
• Conduct market research to identify consumer needs and trends.
• Collaborate with R&D, regulatory, and formulation teams to develop compliant supplement products.
• Drive innovation pipeline planning and portfolio expansion.
• Execute product roadmaps, including pricing, distribution, and marketing strategies.
• Manage marketing communications and digital content for brand campaigns.
• Identify strategic markets for expansion and build market-entry strategies.
• Establish partnerships and ensure brand localization while maintaining global consistency.