Head of New Brands, SEA at Hiredly X - Kuala Lumpur
Role Summary
The Head of New Brands, SEA is responsible for leading the complete lifecycle of brand development. This role significantly impacts brand strategy and market expansion across multiple regions, including SEA, Middle East, EU, and North Asia.
Job Description
In this role, you will oversee the development and execution of brand strategies, ensuring alignment with market needs and consumer expectations. You will collaborate with various teams to innovate and launch new products while maintaining brand consistency across regions.
Key Responsibilities:
- Lead the complete lifecycle of brand development, including ideation and positioning.
- Conduct market research to identify consumer needs and trends.
- Collaborate with R&D, regulatory, and formulation teams to develop compliant supplement products.
- Drive innovation pipeline planning and portfolio expansion.
- Execute product roadmaps, including pricing, distribution, and marketing strategies.
- Manage marketing communications and digital content for brand campaigns.
- Identify strategic markets for expansion and build market-entry strategies.
- Establish partnerships and ensure brand localization while maintaining global consistency.
Job Requirements
Minimum 10 years of experience in brand management, product innovation, or marketing within FMCG, nutraceuticals, supplements, or consumer health.
Proven track record of building brands from scratch and scaling products internationally.
Experience in new product development (NPD) and working cross-functionally with R&D and regulatory teams.
Strong commercial acumen with P&L ownership.
Head of New Brands, SEA - Frequently Asked Questions
What is the salary for a Head of New Brands, SEA at Hiredly X in Kuala Lumpur?
Hiredly X lists this Head of New Brands, SEA role at RM20,000–RM30,000 per month.
Where is this Head of New Brands, SEA job located?
This Head of New Brands, SEA position is based in Kuala Lumpur, Malaysia. This role is fully on-site.
What qualifications do I need for this Head of New Brands, SEA role?
Hiredly X is looking for Minimum 10 years of experience in brand management, product innovation, or marketing within FMCG, nutraceuticals, supplements, or consumer health.; Proven track record of building brands from scratch and scaling products internationally.; Experience in new product development (NPD) and working cross-functionally with R&D and regulatory teams..
How do I apply for this Head of New Brands, SEA job at Hiredly X?
Apply directly on SuperJobs — create a free profile, upload your CV once and submit. There is no agency fee and no charge to applicants. Applications close 2026-11-30.
Quick Info
Company
Hiredly X
Location
Kuala Lumpur
Salary
MYR 20000 - 30000
Skills Required
7 skills
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Required Skills
Head of New Brands, SEA Salary at Hiredly X
Hiredly X lists this Head of New Brands, SEA role at RM20,000–RM30,000 per month.
How to Apply for This Head of New Brands, SEA Role
- Click Apply Now and sign in, or create a free SuperJobs profile. It takes about two minutes and there is no agency fee.
- Upload your CV once and answer any screening questions Hiredly X asks. Your profile is reused for every application after this one.
- Submit, then track the application and any employer replies from your dashboard. Applications close 2026-11-30, so apply early.
Application Tips
- Ensure your resume highlights relevant skills and experience
- Tailor your application to match the role requirements
- Double-check all information before submitting
- Submit your application as soon as possible to increase your chances
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