Head of Segment Marketing & Activation – Maxis Communications
Role Summary
The Head of Segment Marketing & Activation is responsible for owning the end-to-end segment marketing strategy for all B2B segments. This role significantly impacts the alignment of marketing activities with sales objectives and the overall performance of the marketing team.
Job Description
In this role, you will engage in day-to-day activities that involve leading integrated marketing campaigns and managing the Maxis Business Innovation Centre. You will collaborate closely with internal and external stakeholders to ensure successful execution of marketing strategies.
Key Responsibilities:
- Own the end-to-end segment marketing strategy for all B2B segments.
- Align marketing activities with sales objectives to drive performance.
- Champion market research to inform marketing strategies.
- Lead integrated marketing campaigns across various channels.
- Manage the Maxis Business Innovation Centre to foster innovation.
- Equip sales teams with insights and tools for effective selling.
- Collaborate with internal and external stakeholders for successful execution.
- Define and track KPIs for performance management.
Job Requirements
Proven experience in segment marketing and strategy development.
Strong analytical skills for market research and competitor analysis.
Excellent project management skills for campaign execution.
Leadership experience in managing teams and cross-functional collaboration.
Strong communication skills for stakeholder engagement.
Experience in B2B marketing is preferred.
Familiarity with telecommunications industry trends.
Quick Info
Company
Maxis Communications
Location
Kuala Lumpur
Salary
Undisclosed
Skills Required
7 skills
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Required Skills
Segment Marketing
Market Research
Project Management
Leadership
Communication
B2B Marketing
Performance Management
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