Head of Segment Marketing & Activation at Maxis Communications - Kuala Lumpur
Role Summary
The Head of Segment Marketing & Activation is responsible for owning the end-to-end segment marketing strategy for all B2B segments. This role significantly impacts the alignment of marketing activities with sales objectives and the overall performance of the marketing team.
Job Description
In this role, you will engage in day-to-day activities that involve leading integrated marketing campaigns and managing the Maxis Business Innovation Centre. You will collaborate closely with internal and external stakeholders to ensure successful execution of marketing strategies.
Key Responsibilities:
- Own the end-to-end segment marketing strategy for all B2B segments.
- Align marketing activities with sales objectives to drive performance.
- Champion market research to inform marketing strategies.
- Lead integrated marketing campaigns across various channels.
- Manage the Maxis Business Innovation Centre to foster innovation.
- Equip sales teams with insights and tools for effective selling.
- Collaborate with internal and external stakeholders for successful execution.
- Define and track KPIs for performance management.
Job Requirements
Proven experience in segment marketing and strategy development.
Strong analytical skills for market research and competitor analysis.
Excellent project management skills for campaign execution.
Leadership experience in managing teams and cross-functional collaboration.
Strong communication skills for stakeholder engagement.
Experience in B2B marketing is preferred.
Familiarity with telecommunications industry trends.
Quick Info
Company
Maxis Communications
Location
Kuala Lumpur
Salary
Undisclosed
Skills Required
7 skills
Click to submit your application
Required Skills
Segment Marketing
Market Research
Project Management
Leadership
Communication
B2B Marketing
Performance Management
Head of Segment Marketing & Activation Salary at Maxis Communications
Maxis Communications has not disclosed the salary for this role.
How to Apply for This Head of Segment Marketing & Activation Role
- Click Apply Now and sign in, or create a free SuperJobs profile. It takes about two minutes and there is no agency fee.
- Upload your CV once and answer any screening questions Maxis Communications asks. Your profile is reused for every application after this one.
- Submit, then track the application and any employer replies from your dashboard. Applications close 2026-11-15, so apply early.
Head of Segment Marketing & Activation - Frequently Asked Questions
What is the salary for a Head of Segment Marketing & Activation at Maxis Communications in Kuala Lumpur?
Maxis Communications has not disclosed the salary for this role.
Where is this Head of Segment Marketing & Activation job located?
This Head of Segment Marketing & Activation position is based in Kuala Lumpur, Malaysia. This role is fully on-site.
What qualifications do I need for this Head of Segment Marketing & Activation role?
Maxis Communications is looking for Proven experience in segment marketing and strategy development.; Strong analytical skills for market research and competitor analysis.; Excellent project management skills for campaign execution..
How do I apply for this Head of Segment Marketing & Activation job at Maxis Communications?
Apply directly on SuperJobs — create a free profile, upload your CV once and submit. There is no agency fee and no charge to applicants. Applications close 2026-11-15.
Application Tips
- Ensure your resume highlights relevant skills and experience
- Tailor your application to match the role requirements
- Double-check all information before submitting
- Submit your application as soon as possible to increase your chances
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