Manager, Sales & Marketing (Digital Channel) – Hong Leong Bank
Role Summary
The Manager, Sales & Marketing (Digital Channel) is tasked with driving sales growth through digital channels and enhancing brand visibility. This role focuses on optimizing customer acquisition strategies and leveraging digital tools to increase sales conversions.
Job Description
This position is responsible for driving sales growth through digital channels, optimizing customer acquisition strategies, and enhancing brand visibility. The role leverages digital tools, sales, and marketing strategies with key business partners to increase digital sales conversions, particularly in the auto loan segment.
Job Requirements
Dealer and Partner Digital Engagement.
Promote the adoption of digital sales tools among automotive marketplaces and dealers.
Build strategic alliances with automotive platforms.
Optimize end-to-end digital customer journeys.
Launch marketing campaigns with business partners.
Monitor and improve key performance metrics.
Analyze campaign performance and optimize for maximum ROI.
Ensure compliance with regulatory and internal risk policies.
Quick Info
Company
Hong Leong Bank
Location
Kuala Lumpur
Salary
Undisclosed
Skills Required
5 skills
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Required Skills
Digital Marketing
Sales Strategies
Customer Engagement
Campaign Analysis
Compliance
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