Senior Specialist - Channel Activation at Continental - Undisclosed

The Senior Specialist - Channel Activation plays a crucial role in enhancing customer engagement and executing promotional strategies. This position requires strong analytical and communication skills to drive brand visibility and sales.

The Senior Specialist - Channel Activation is responsible for developing initiatives that enhance customer and partner engagement across offline channels in alignment with the overall channel and brand strategy. This role involves creating activation calendars based on channel-specific objectives and tracking budget expenditures for marketing functions. Additionally, the specialist will roll out new retail initiatives in partner stores to boost engagement and sales.

In this position, you will plan, develop, and execute seasonal and tactical promotions to increase brand visibility and sales. You will also establish campaign objectives, track KPIs, and evaluate campaign performance using insights to refine future strategies. Collaboration with sales and marketing teams is essential to ensure consistency and impact in promotional execution.