Shopper Marketing Manager DEWALT – Black & Decker Asia Pacific (Malaysia) Sdn. Bhd.
Role Summary
The Shopper Marketing Manager DEWALT is responsible for managing shopper marketing strategies for the DEWALT brand. This role focuses on understanding shopper behavior and implementing marketing initiatives to drive brand engagement and sales.
Job Description
In this role, you will engage in day-to-day activities that involve analyzing shopper insights and collaborating with cross-functional teams to enhance marketing strategies. You will work in a dynamic environment that encourages creativity and innovation in driving brand performance.
Key Responsibilities:
- Develop and implement shopper marketing strategies for the DEWALT brand.
- Analyze shopper behavior to identify trends and opportunities.
- Collaborate with sales and marketing teams to align strategies.
- Create engaging marketing materials to support in-store promotions.
- Monitor and evaluate the effectiveness of marketing initiatives.
- Manage budgets and allocate resources effectively.
- Build relationships with retailers to enhance brand visibility.
Job Requirements
Bachelor's degree in Marketing or related field.
Experience in shopper marketing or brand management.
Familiarity with retail marketing strategies.
Strong analytical skills to interpret data.
Excellent communication and interpersonal skills.
Quick Info
Company
Black & Decker Asia Pacific (Malaysia) Sdn. Bhd.
Location
Kuala Lumpur
Salary
—
Skills Required
6 skills
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Required Skills
Shopper Marketing
Brand Management
Data Analysis
Communication
Team Collaboration
Time Management
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