Campaign Planning Marketing Specialist (TikTok Shop, Malaysia) at TikTok - Kuala Lumpur

The Campaign Planning Marketing Specialist will bridge strategy and operations, ensuring effective campaign execution and performance tracking. This role is crucial for enhancing user engagement and brand awareness at TikTok Shop.

Join the SEA Integrated Marketing (IMC) team at TikTok, where we design and deliver integrated marketing strategies that resonate with diverse audiences across Southeast Asia. As a Campaign Planning Marketing Specialist, you will bridge the gap between strategy and operations, ensuring that insights from campaign strategists are transformed into actionable plans and standardized playbooks. Your role will involve hands-on campaign delivery, performance tracking, and cross-functional collaboration to enhance user engagement and brand awareness.

You will be responsible for managing campaign performance metrics, driving operational KPIs, and championing the adoption of AI tools to streamline workflows. This position requires a proactive mindset, strong analytical skills, and the ability to communicate effectively with stakeholders across various teams. Your contributions will play a pivotal role in TikTok Shop's success in the region.