Education Counselor (Content & Recruitment Specialist) – Universiti Tun Abdul Razak
Role Summary
The Education Counselor (Content & Recruitment Specialist) at Akademi TVET UNIRAZAK is responsible for engaging potential students through live sessions and digital outreach, while managing the enrollment process to meet recruitment targets.
Job Description
Content & Live Engagement: Host regular "Live" sessions on platforms like TikTok and Instagram to present ATUR’s unique value propositions, such as the 70% practical learning model. Create and edit viral-style short-form videos to showcase program benefits and career milestones. Build and maintain an online community by responding to inquiries in real-time to convert viewers into qualified leads. Active Student "Hunting": Proactively identify potential candidates through digital outreach in community groups, school leaver forums, and local networks. Perform consultative counseling to help prospects understand program pathways. Manage the full enrollment cycle to meet specific intake targets. Convert leads into registered students to ensure ATUR reaches its sustainable revenue goals. Provide administrative support for the enrollment process, ensuring all regulatory compliance and documentation are met.
Job Requirements
Key Competencies & Skills
Exceptional "on-camera" personality with the ability to lead engaging live streams and capture audience attention.
Strong "hunter" mindset with a proven ability to close sales and meet strict recruitment KPIs.
Skilled in using marketing tools including CapCut for video editing.
Qualifications & Experience
At least 1–2 years of experience in sales, digital marketing, or education counseling with a focus on lead generation.
Familiarity with the Malaysian TVET landscape, including JPK (Jabatan Pembangunan Kemahiran) and PTPK funding, is a significant advantage.
Fluency in Bahasa Melayu and English is essential to communicate effectively across diverse regional demographics.
Quick Info
Company
Universiti Tun Abdul Razak
Location
Kuala Lumpur
Salary
Undisclosed
Skills Required
8 skills
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Required Skills
On-Camera Personality
Sales Closing
Lead Generation
Digital Marketing
Video Editing
Consultative Counseling
Regulatory Compliance
Bilingual Communication
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