EXECUTIVE, DIGITAL MARKETING at KPJ Healthcare - Kuala Lumpur

The Executive, Digital Marketing is responsible for managing and enhancing the hospital's digital presence across social media platforms. This role plays a crucial part in engaging with patients and the public while ensuring that all communications reflect the hospital's credibility and professionalism.

In this role, you will oversee the hospital's digital marketing initiatives, focusing on social media engagement and content creation. You will work in a dynamic environment that values creativity and strategic thinking.

Key Responsibilities:

• Develop and implement a comprehensive social media strategy.
• Engage with patients and the public through various digital channels.
• Create informative and engaging content that reflects the hospital's values.
• Monitor performance metrics and optimize content strategies based on insights.
• Collaborate with medical professionals to translate clinical information into public-friendly messaging.
• Ensure all communications adhere to healthcare communication ethics and regulatory standards.
• Manage design and video editing tasks to enhance visual content.