EXECUTIVE, DIGITAL MARKETING – KPJ Healthcare
Role Summary
The Executive, Digital Marketing is responsible for managing and enhancing the hospital's digital presence across social media platforms. This role plays a crucial part in engaging with patients and the public while ensuring that all communications reflect the hospital's credibility and professionalism.
Job Description
In this role, you will oversee the hospital's digital marketing initiatives, focusing on social media engagement and content creation. You will work in a dynamic environment that values creativity and strategic thinking.
Key Responsibilities:
- Develop and implement a comprehensive social media strategy.
- Engage with patients and the public through various digital channels.
- Create informative and engaging content that reflects the hospital's values.
- Monitor performance metrics and optimize content strategies based on insights.
- Collaborate with medical professionals to translate clinical information into public-friendly messaging.
- Ensure all communications adhere to healthcare communication ethics and regulatory standards.
- Manage design and video editing tasks to enhance visual content.
Job Requirements
Bachelor’s Degree in Marketing, Communications, Digital Media, or related field.
Minimum 2–4 years of experience in social media management; healthcare industry experience is an added advantage.
Strong design and video editing capabilities (e.g., Canva, Adobe Suite, CapCut).
Excellent copywriting skills with the ability to adapt tone for healthcare audiences.
Good understanding of healthcare communication ethics, patient confidentiality (PDPA), and regulatory sensitivity.
Quick Info
Company
KPJ Healthcare
Location
Kuala Lumpur
Salary
Undisclosed
Skills Required
6 skills
Click to submit your application
Required Skills
Digital Marketing
Social Media Management
Content Creation
Video Editing
Copywriting
Data Analysis
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