EXECUTIVE, DIGITAL MARKETING – KPJ Healthcare
KPJ Healthcare
Healthcare
Role Summary
The Executive, Digital Marketing is responsible for managing the hospital's digital presence and enhancing patient engagement through strategic content planning and community management. This role requires creativity and strong communication skills to effectively convey healthcare information.
Job Description
The Executive, Digital Marketing will manage and enhance the hospital's digital presence across social media platforms. This role involves developing a comprehensive social media strategy, engaging with patients and the public, creating informative content, and ensuring all communications reflect the hospital's credibility and professionalism. The position also includes monitoring performance metrics and optimizing content strategies based on data insights.
Job Requirements
Bachelor’s Degree in Marketing, Communications, Digital Media, or related field
Minimum 2–4 years of experience in social media management; healthcare industry experience is an added advantage
Strong design and video editing capabilities (e.g., Canva, Adobe Suite, CapCut)
Excellent copywriting skills with ability to adapt tone for healthcare audiences
Good understanding of healthcare communication ethics, patient confidentiality (PDPA), and regulatory sensitivity
Ability to liaise effectively with medical professionals and translate clinical information into public-friendly messaging
Quick Info
Company
KPJ Healthcare
Location
Kuala Lumpur
Salary
Undisclosed
Skills Required
6 skills
Click to submit your application
Required Skills
Digital Marketing
Social Media Management
Content Creation
Copywriting
Video Editing
Healthcare Communication
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