Executive, Digital Marketing – AirAsia
Role Summary
The Executive, Digital Marketing is responsible for managing end-to-end customer engagement initiatives and multi-channel CRM campaigns. This role involves collaboration with internal stakeholders to optimize marketing strategies based on local market behaviors.
Job Description
As a Digital Marketing Executive for AirAsia MOVE, you will engage in daily activities that include planning, launching, and monitoring various marketing campaigns. You will work in a dynamic environment that emphasizes data-driven decision-making and collaboration across teams.
Key Responsibilities:
- Manage end-to-end customer engagement initiatives.
- Execute CRM campaigns for various Lines of Business.
- Perform A/B testing to evaluate campaign effectiveness.
- Track performance metrics and analyze results.
- Provide data-driven insights to optimize operations.
- Collaborate with internal stakeholders for campaign planning.
- Monitor local market behaviors to inform strategies.
Job Requirements
Minimum of 6 months to 2 years in CRM or digital marketing roles.
Previous experience managing campaigns on platforms like CleverTap, Emarsys, or MoEngage.
Strong analytical and problem-solving skills.
Proficiency in campaign optimization and performance tracking.
Excellent communication skills.
Quick Info
Company
AirAsia
Location
Kuala Lumpur
Salary
Undisclosed
Incentive / Bonus
null
Skills Required
7 skills
Click to submit your application
Required Skills
Digital Marketing
CRM Management
Data Analysis
Campaign Optimization
Performance Tracking
Communication
Problem-Solving
Executive, Digital Marketing - Frequently Asked Questions
What is the salary for a Executive, Digital Marketing at AirAsia in Kuala Lumpur?
AirAsia has not disclosed the salary for this role. Executive, Digital Marketing positions in Kuala Lumpur typically pay RM600–RM6,000 per month, based on the 215 comparable vacancies currently listed on SuperJobs.
Where is this Executive, Digital Marketing job located?
This Executive, Digital Marketing position is based in Kuala Lumpur, Malaysia. This role is fully on-site.
What qualifications do I need for this Executive, Digital Marketing role?
AirAsia is looking for Minimum of 6 months to 2 years in CRM or digital marketing roles.; Previous experience managing campaigns on platforms like CleverTap, Emarsys, or MoEngage.; Strong analytical and problem-solving skills..
How do I apply for this Executive, Digital Marketing job at AirAsia?
Apply directly on SuperJobs — create a free profile, upload your CV once and submit. There is no agency fee and no charge to applicants. Applications close 2026-11-02.
Application Tips
- Ensure your resume highlights relevant skills and experience
- Tailor your application to match the role requirements
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- Submit your application as soon as possible to increase your chances
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