Executive, Digital Marketing – AirAsia
Role Summary
The Executive, Digital Marketing is responsible for managing end-to-end customer engagement initiatives and multi-channel CRM campaigns. This role involves collaboration with internal stakeholders to optimize marketing strategies based on local market behaviors.
Job Description
As a Digital Marketing Executive for AirAsia MOVE, you will engage in daily activities that include planning, launching, and monitoring various marketing campaigns. You will work in a dynamic environment that emphasizes data-driven decision-making and collaboration across teams.
Key Responsibilities:
- Manage end-to-end customer engagement initiatives.
- Execute CRM campaigns for various Lines of Business.
- Perform A/B testing to evaluate campaign effectiveness.
- Track performance metrics and analyze results.
- Provide data-driven insights to optimize operations.
- Collaborate with internal stakeholders for campaign planning.
- Monitor local market behaviors to inform strategies.
Job Requirements
Minimum of 6 months to 2 years in CRM or digital marketing roles.
Previous experience managing campaigns on platforms like CleverTap, Emarsys, or MoEngage.
Strong analytical and problem-solving skills.
Proficiency in campaign optimization and performance tracking.
Excellent communication skills.
Quick Info
Company
AirAsia
Location
Kuala Lumpur
Salary
—
Incentive / Bonus
null
Skills Required
7 skills
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Required Skills
Digital Marketing
CRM Management
Data Analysis
Campaign Optimization
Performance Tracking
Communication
Problem-Solving
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