Role Summary
Manage end-to-end CRM and customer engagement initiatives for AirAsia MOVE. Execute multi-channel campaigns, track performance, and provide actionable insights to optimize marketing efforts across various lines of business.
Job Description
As a Digital Marketing Executive for AirAsia MOVE, you will manage end-to-end customer engagement initiatives and multi-channel CRM campaigns. You will collaborate with internal stakeholders to plan, launch, and monitor campaigns while understanding local market behaviors. Responsibilities include executing CRM campaigns for various Lines of Business, performing A/B testing, tracking performance, and providing data-driven insights to optimize day-to-day operations and reporting.
Job Requirements
Minimum of 6 months to 2 years in CRM or digital marketing roles.
Previous experience managing campaigns on platforms like CleverTap, Emarsys, or MoEngage.
Strong analytical, problem-solving, and time management skills.
Proficiency in campaign optimization and performance tracking.
Ability to generate comprehensive reports and actionable insights for stakeholders.
Excellent communication skills with the ability to converse well with others.
Quick Info
Company
—
Location
Kuala Lumpur
Salary
Undisclosed
Skills Required
10 skills
Required Skills
Digital Marketing
CRM
Clevertap
Emarsys
Moengage
Campaign Optimization
Data Analysis
Reporting
Customer Engagement
A/B Testing
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