F&B Marketing Manager at Genting Malaysia Berhad - Pahang

The F&B Marketing Manager is responsible for developing and executing annual marketing plans for dining promotions and brand activations. This role involves managing brand identity across various outlets and collaborating with cross-functional teams to enhance the overall marketing strategy.

In this role, you will engage in day-to-day marketing activities that drive brand awareness and customer engagement within the F&B sector. You will work in a dynamic environment, overseeing various marketing initiatives and collaborating with different teams to achieve business objectives.

Key Responsibilities:

• Develop and execute annual marketing plans for dining promotions and brand activations.
• Manage brand identity for various outlets to ensure consistency and recognition.
• Collaborate with cross-functional teams to align marketing strategies with business goals.
• Oversee the creation of marketing collateral to support promotional activities.
• Drive seasonal promotions to enhance customer engagement and sales.
• Evaluate campaign performance and provide insights for future improvements.
• Manage the marketing budget to ensure cost efficiency and effective resource allocation.