F&B Marketing Manager – Genting Malaysia Berhad
Role Summary
The F&B Marketing Manager is responsible for developing and executing annual marketing plans for dining promotions and brand activations. This role involves managing brand identity across various outlets and collaborating with cross-functional teams to enhance the overall marketing strategy.
Job Description
In this role, you will engage in day-to-day marketing activities that drive brand awareness and customer engagement within the F&B sector. You will work in a dynamic environment, overseeing various marketing initiatives and collaborating with different teams to achieve business objectives.
Key Responsibilities:
- Develop and execute annual marketing plans for dining promotions and brand activations.
- Manage brand identity for various outlets to ensure consistency and recognition.
- Collaborate with cross-functional teams to align marketing strategies with business goals.
- Oversee the creation of marketing collateral to support promotional activities.
- Drive seasonal promotions to enhance customer engagement and sales.
- Evaluate campaign performance and provide insights for future improvements.
- Manage the marketing budget to ensure cost efficiency and effective resource allocation.
Job Requirements
Bachelor’s degree in marketing, Communications, Business, Hospitality Management, or a related field.
Minimum 5–7 years of marketing experience, preferably within hospitality, F&B, lifestyle, or consumer brands.
Proven track record in developing and executing marketing campaigns, brand activations, and digital marketing strategies.
Experience working with cross-functional teams in a fast-paced environment.
Familiarity with hospitality or multi-outlet F&B operations is highly advantageous.
Quick Info
Company
Genting Malaysia Berhad
Location
Pahang
Salary
Undisclosed
Skills Required
7 skills
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Required Skills
Marketing Strategy
Brand Management
Digital Marketing
Campaign Evaluation
Budget Management
Cross-Functional Collaboration
Communication
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