Head, Social – AirAsia
Role Summary
The Head of Social is responsible for leading MOVE’s social media strategy across platforms. This role involves building a high-impact, culturally relevant presence that strengthens brand connection and overseeing a high-performance team.
Job Description
In this role, you will define regional social direction and translate business objectives into clear frameworks. You will establish a unique social voice while ensuring content is algorithm-aware and locally relevant across various overseas markets.
Key Responsibilities:
- Lead the development and execution of MOVE’s social media strategy.
- Oversee the content system, including UGC curation and creator collaborations.
- Manage regional and multi-market social accounts effectively.
- Ensure content aligns with brand vision and local market relevance.
- Coach and develop a high-performance social team.
- Analyze social media trends and behaviors to inform strategy.
- Collaborate with cross-functional teams to achieve business objectives.
Job Requirements
7 to 10 years of experience in social, content, or digital leadership.
Strong background in creative or social agencies managing large-scale brand accounts.
Proven experience managing regional or multi-market social accounts and overseas teams.
Deep understanding of regional social behaviors, trends, and cultural nuances.
Proficiency in platform strategies for TikTok, Instagram, and emerging social channels.
Quick Info
Company
AirAsia
Location
Kuala Lumpur
Salary
—
Incentive / Bonus
Not specified
Skills Required
6 skills
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Required Skills
Social Media Strategy
Content Management
Team Leadership
Cultural Awareness
Trend Analysis
Brand Consistency
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