Head, Social at AirAsia - Kuala Lumpur

The Head of Social is responsible for leading MOVE’s social media strategy across platforms. This role involves building a high-impact, culturally relevant presence that strengthens brand connection and overseeing a high-performance team.

In this role, you will define regional social direction and translate business objectives into clear frameworks. You will establish a unique social voice while ensuring content is algorithm-aware and locally relevant across various overseas markets.

Key Responsibilities:

• Lead the development and execution of MOVE’s social media strategy.
• Oversee the content system, including UGC curation and creator collaborations.
• Manage regional and multi-market social accounts effectively.
• Ensure content aligns with brand vision and local market relevance.
• Coach and develop a high-performance social team.
• Analyze social media trends and behaviors to inform strategy.
• Collaborate with cross-functional teams to achieve business objectives.