Role Summary
A senior leadership role responsible for directing MOVE’s regional social media strategy and content ecosystem across multiple markets. You will lead a fast-moving team to drive brand engagement and platform growth on TikTok, Instagram, and emerging channels.
Job Description
The Head of Social leads MOVE’s social media strategy across platforms, building a high-impact, culturally relevant presence that strengthens brand connection. You will define regional social direction, translate business objectives into clear frameworks, and establish a unique social voice. Responsibilities include overseeing the content system, from UGC curation to creator collaborations, while leading a high-performance team. You must ensure content is algorithm-aware and locally relevant while maintaining a unified brand vision across various overseas markets.
Job Requirements
7 to 10 years of experience in social, content, or digital leadership.
Strong background in creative or social agencies managing large-scale brand accounts.
Proven experience managing regional or multi-market social accounts and overseas teams.
Deep understanding of regional social behaviors, trends, and cultural nuances.
Proficiency in platform strategies for TikTok, Instagram, and emerging social channels.
Ability to lead, coach, and develop a fast-moving, high-performance social team.
Strong skill in balancing global brand consistency with local market relevance.
Quick Info
Company
—
Location
Kuala Lumpur
Salary
Undisclosed
Skills Required
10 skills
Required Skills
Social Media Strategy
Creative Direction
Content Creation
Team Leadership
Digital Marketing
Tiktok Strategy
Instagram Marketing
KPI Management
Brand Positioning
Regional Marketing
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