Manager, Trade Marketing – ZUS COFFEE
Role Summary
The Manager, Trade Marketing is responsible for developing and implementing trade marketing strategies aligned with business objectives. This role involves managing retail relationships and collaborating with sales and marketing teams to drive business growth.
Job Description
In this role, you will engage in day-to-day activities that include executing trade promotions and analyzing market trends. You will work closely with various teams to ensure the successful implementation of marketing strategies.
Key Responsibilities:
- Develop and implement trade marketing strategies.
- Manage retail relationships to enhance brand presence.
- Execute trade promotions to drive sales.
- Analyze market trends to inform marketing decisions.
- Collaborate with sales and marketing teams for cohesive strategies.
- Manage budget allocations for trade marketing activities.
- Lead and mentor junior staff in trade marketing initiatives.
Job Requirements
Bachelor’s degree in Marketing or related field
3-5 years of trade marketing experience in FMCG
Proven track record in successful trade programs
Strong understanding of retail dynamics
Excellent communication and negotiation skills
Proficient in MS Office and trade marketing tools
Leadership qualities to mentor junior staff
Quick Info
Company
ZUS COFFEE
Location
Selangor
Salary
—
Skills Required
7 skills
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Required Skills
Trade Marketing
Retail Management
Market Analysis
Budget Management
Team Leadership
Communication
Negotiation
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