Marketing Specialist – BIT BY BIT
Role Summary
The Marketing Specialist is responsible for developing and implementing SEO strategies to enhance organic search rankings and increase website traffic. This role plays a crucial part in driving digital marketing efforts and collaborating with various departments to align marketing strategies with business goals.
Job Description
In this role, the Marketing Specialist will engage in day-to-day activities that include managing and optimizing digital marketing campaigns across multiple platforms. The work environment is dynamic, requiring collaboration with team members and staying updated on the latest trends in SEO and digital marketing.
Key Responsibilities:
- Develop and implement effective SEO strategies to improve organic search rankings.
- Manage and optimize digital marketing campaigns on various platforms.
- Conduct keyword research and competitive analysis to inform marketing strategies.
- Perform SEO audits to identify areas for improvement.
- Create SEO-friendly content for different channels to enhance visibility.
- Track and analyze SEO metrics to measure campaign effectiveness.
- Collaborate with other departments to align marketing strategies with overall business objectives.
Job Requirements
Bachelor's degree in Marketing, Communications, Business, or related field.
2+ years of experience in marketing with a strong focus on SEO and content optimization.
Proficiency in SEO tools like Google Analytics, Google Search Console, SEMrush, Moz, Ahrefs, or similar.
Solid understanding of on-page and off-page SEO, keyword research, backlink strategies, and technical SEO.
Strong knowledge of content creation, social media marketing, and digital advertising.
Excellent communication, writing, and presentation skills.
Quick Info
Company
BIT BY BIT
Location
Kuala Lumpur
Salary
MYR 5500 - 8000
Skills Required
6 skills
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Required Skills
SEO Strategy
Digital Marketing
Keyword Research
Content Creation
Analytical Skills
Communication
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